Distressed Verified Data
Verified homeowners in your farm area who have equity and are showing financial-stress signals — the people most likely to need to sell — refreshed every month.
For Realtors
The DVD Program
DVD stands for Distressed Verified Data — targeted homeowner records showing real financial-distress signals, not a farmed, unfiltered list. Built for realtors who want a predictable listing pipeline.
Free Overview
Book your DVD overview
I lead this program personally — bring your market and your numbers, and we’ll map out your first 30 days together.
Book with Steve
Book with Joslyn
$299 / month
Sign upBy the Numbers
What the data produces
After analyzing nearly 100,000 DVD leads against county recorder sales, these are the findings — based on real closed transactions, not projections. Here is what that pace means for a realtor receiving 35 leads a month.
| Months on program | Leads sent | Transaction volume in your data |
|---|---|---|
| 12 months | 420 | $5.5M |
| 24 months | 840 | $18.4M |
| 36 months | 1,260 | $38.7M |
$637K
average recorded sale price
Arizona DVD deliveries June 2024 – July 2026 matched to county recorder sales via BatchData. Counts arm's-length sales recorded 14+ days after delivery; totals model one 35-lead dataset per month aging at the observed close curve. Past results do not guarantee future closings.
What's Included
What you get every month
CRM Integration
Delivered as a CSV you import straight into the CRM your team already uses — no spreadsheets to babysit.
30-Day Lead Flow
A repeatable monthly cadence — the 4X3 method — that produces conversations, appointments, and listings.
Monthly Coaching from Steve
Steve de Laveaga leads a monthly best practice call, plus a library of talk tracks and past recordings.
How It Works
Data, cadence, coaching
- 1. Pick your market. We confirm coverage and build your monthly pull.
- 2. Import your list. Your CSV lands in your inbox every month and goes straight into your CRM.
- 3. Work the 4X3 method. Three calls, three texts, three more calls — then a weekly drip.
- 4. Join the coaching call. Bring your numbers, get the next best practice, repeat.